Elle Ford

London-born writer and illustrator Elle Ford had just completed her final year studying for a BA in History at the University of Exeter when she completed  A London  Steal – The Fabulous-On-A-Budget Guide to London’s Hidden Chic . This quirky, highly practical guide for travellers & residents alike who want to discover the lesser-known, affordable haunts and shops of young, chic Londoners like Elle,  started as the accumulation of her work in Vintage around Central and PR in Mayfair. But Elle confesses that it really comes from her realisation at an early age that there were very few lengths to which she would not go to to keep her subscription to Vogue magazine.  


She currently lives and works in central London where she spends most of her free time practising running for things in heels and continuing her mission to see/do everything London has to throw at her, with the help of her friends.